MÁRCIO BITTENCOURT

COPYWRITER / CD

THE FOLLOWER DOG

A dog always follows its owner. So, we put a stray dog for adoption to follow and interact with its futures owners somewhere they couldn't escape it: on a tablet.

Awards:

Cannes 2014 Mobile - Shortlist
El Ojo 2014 Mobile - Bronze
FIAP 2015 Internet - Bronze
Wave Festival 2015 Direct - Bronze Best Ads - Best of the Week

— CASE STUDY —

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The dog followed the reader throughout the magazine. They could even interact with her.

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The chase continued until the reader reached our ad:

“If Lucy followed you here, it's because she has adopted you. Now it's your turn".