MÁRCIO BITTENCOURT

CREATIVE COPYWRITER

ANTI BULLYING SKIN

Glow: The first ever skin that can be donated and help fight the default skin bullying.

Awards:

Warc Rankings 2021 Media Top 100 Cannes Lions 2021 Media - Silver El Ojo de Iberoamérica 2020 Digital & Social - Bronze El Ojo de Iberoamérica 2020 Media - Bronze El Ojo de Iberoamérica 2020 Sustainable - Bronze Wina Festival 2021 Promo Activation - Grand Prix Wina Festival 2021 Better World - Grand Prix Wina Festival 2021 Media - Gold Wina Festival 2021 Content - Silver Ad Stars 2020 Public Service - Bronze The Immortals Awards 2020 - Global Finalist Colunistas 2020 Digital - Bronze

— CASE STUDY —

A new cyberbullying emerged in Fortnite. It's against players called “Default”. Gamers who can't afford a better skin and play using the basic one.

So, we launched a new Fortnite skin, the Glow. It's available for the entire Galaxy family for free.

And it's the first ever skin that gamers can donate to each other, encouraging a more supportive and less toxic behavior.

The biggest Fortnite influencers joined the movement, by donating their Glow skins to default players during live streams and encouraging every Galaxy owner to do the same.

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[SAMSUNG] Anti_Bullying_Skin_Board_EN.jpg

[SAMSUNG] Fortnite_Anti_Bullying_Skin_KV_v114.jpg