To launch the new Havaianas x Fortnite collection, we created a Fortnite summer map in the shape of the most iconic slipper in Brazil.
During the pandemic, young people were not going out. So we needed to go where they were.
We created a Fortnite map in the shape of a slipper. With beach, city and mountains, making it possible to travel the world without leaving the comfort and safety of home.
To get in the Island, it was needed a code, which was gradually revealed on social networks, along with exclusive content from the new map.
And on Havaianas Fortnite Day, the Island became the main destiny for thousands of gamers from all over the world.
