MÁRCIO BITTENCOURT

COPYWRITER / CD

CITY WATCH

We turned Waze's media into a tool that makes the routes not only faster, but safer.

Awards:

Cannes 2017 Creative Data - Shortlist
Cannes 2017 Media - Shortlist
MMA Smarties Latam 2017 Brand Awareness - Silver
MMA Smarties Latam 2017 Location Based - Silver

— CASE STUDY —

We cross-matched a huge amount of data generated by millions of users of both Waze and SulAmérica and mapped out locations with high number of incidents.

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Then we used this information to alert users before they got into trouble.

— PEDESTRIANS —

— DANGEROUS INTERSECTIONS —

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— CAR THEFT —

— ROBBERIES AT GUNPOINT —

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And many others.

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