MÁRCIO BITTENCOURT

CREATIVE COPYWRITER

MINIATUR WARMLAND

The first AR experience to bring global warming to Miniatur Wunderland, the world’s largest miniature exhibit.

— CASE FILM —

We brought the impact of global warming to the world's largest miniature exhibit. The perfect place to reveal the true size of this problem.

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We created an AR app, running on rotable iPads, and used the whole exhibition as a medium, turning Miniatur Wunderland into a first of its kind immersive experience.

Bringing the effects of global warming - drought, flooding, wildfires, storms, snow melting - to locations such as Neuschwanstein Castle, Venice, Monaco and the Austrian Alps.

The models were 3D scanned and rebuilt digitally, so every detail perfectly matched the original. And the effects were brought to life in Unreal Engine.

Visitors could adjust global temperature levels and take a look into the future of our world.

— APP DEMO FILM —

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— CLOSE-UPS —

Neuschwanstein Castle +2°C

Neuschwanstein Castle +2°C

Too hot to survive.

Neuschwanstein Castle +2°C

Neuschwanstein Castle +2°C

Heat takes its toll.

Neuschwanstein Castle +2°C

Neuschwanstein Castle +2°C

Forest decline affects transportation.

Neuschwanstein Castle +5°C

Neuschwanstein Castle +5°C

Park rangers to the rescue.

Neuschwanstein Castle +5°C

Neuschwanstein Castle +5°C

Fighting the inferno.

Neuschwanstein Castle +2°C

Neuschwanstein Castle +2°C

Neuschwanstein Castle +2°C

Neuschwanstein Castle +5°C

Neuschwanstein Castle +5°C

Venice +2°C

Citizens displaced.

Venice +2°C

Landmarks disappear.

Venice +2°C

Rescue operations underway.

Venice +5°C

Full evacuation.

Venice +5°C

Search is on for the last inhabitants.

Venice +2°C

Venice +2°C

Venice +2°C

Venice +5°C

Venice +5°C

Monaco +2°C

Events impossible.

Monaco +2°C

No safe harbor.

Monaco +2°C

Storms cause billions in damage.

Monaco +5°C

From racetrack to shelter.

Monaco +5°C

City without visitors.

Monaco +2°C

Monaco +2°C

Monaco +2°C

Monaco +5°C

Monaco +5°C

Austrian Alps +2°C

Austrian Alps +2°C

Winter without snow.

Austrian Alps +2°C

Austrian Alps +2°C

No food in sight.

Austrian Alps +2°C

Austrian Alps +2°C

Closed forever.

Austrian Alps +5°C

Austrian Alps +5°C

Village swallowed by mud.

Austrian Alps +5°C

Austrian Alps +5°C

Unstable ground.

Austrian Alps +2°C

Austrian Alps +2°C

Austrian Alps +2°C

Austrian Alps +5°C

Austrian Alps +5°C

— LAUNCH FILM —